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A Dialectical Approach to Understanding the Critical Content of Alternative Media
Abstract
Various definitions of alternative media have been put forward and a number of approaches to determining “alternative” suggested. Many theorists emphasize the administrative/organizational aspects of alternative media. Critics of this approach point out that such organizational structures can also be used in media advancing repressive ideas and argue instead for a focus on content. A more radical approach argues that to be determined as alternative, the content of any media must be critical. However, little attention has been given to what constitutes “critical content.” This study stands in the tradition of Marxist criticism and applies dialectical method to analyzing and understanding the social phenomena of critical content, arguing that only such an approach can reveal the social and political role of media for it to be considered alternative. From this perspective, alternative media can be seen as a theoretical weapon in the struggle for self-emancipation, as is dialectical materialist philosophy.
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