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A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age

A Model for Mind-Device Dialectic and the Future of Advertising in the Social Media Age
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Author(s): Recep Yilmaz (Ondokuz Mayis University, Turkey) and Nurdan Oncel Taskiran (Ondokuz Mayis University, Turkey)
Copyright: 2018
Pages: 17
Source title: Digital Multimedia: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3822-6.ch037

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Abstract

Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against different advertisement texts. This section focuses on how information presented and carried by different texts are built on human mind. The basic aim is to reveal how advertisement texts operate human mind. In this sense, the authors try to understand the impact of analogue media on our minds through discussing the nature of science, the way human mind operates, and the structure of mass communication means. On top of that, the authors visualize this interaction on a model. This model would not only make it possible for us to understand our interaction with analogue media but also would give clues about digital media. With these clues, it would be possible to make predictions about changing advertising environment, and accordingly the way of making more effective strategies and future of advertising sector.

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