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A Proposed Conceptual Framework of Factors Influencing Consumer E- Wallet Adoption in Malaysia and Thailand
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Author(s): Seng Chee Lim (Universiti Tunku Abdul Rahman, Malaysia), Seng Poh Lim (Universiti Tunku Abdul Rahman, Malaysia), Numtip Trakulmaykee (Prince of Songkla University, Thailand), Joi San Tan (Universiti Tunku Abdul Rahman, Malaysia), Chidchanok Choksuchat (Prince of Songkla University, Thailand), Chen Kang Lee (Universiti Tunku Abdul Rahman, Malaysia)and Jit Theam Lim (Universiti Tunku Abdul Rahman, Malaysia)
Copyright: 2021
Pages: 23
Source title:
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Source Author(s)/Editor(s): Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei), Muhammad Anshari (Universiti Brunei Darussalam, Brunei)and Syamimi Ariff Lim (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/978-1-7998-4984-1.ch014
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Abstract
The proposed conceptual framework in this research was developed by Venkatesh. The framework will extend the Unified Theory of Acceptance and Useful Technology (UTAUT) model by incorporating with other variables in order to determine the factors that influence the intention of e-wallet adoption among the consumers from the respective countries: Malaysia and Thailand. By integrating with other variables which are based on the usage of e-wallet, the research outcome will be able to provide more comprehensive and better explanations on the consumer behaviour instead of just focusing on the technology characteristics. Furthermore, this research will also compare the results between Malaysian consumers and Thai consumers in order to explain the factors of e-wallet adoption and consumer behaviour between the two countries.
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