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A Qualitative Study on Determination of Consumer Behavior in the Axis of Civil Aviation Enterprises During the COVID-19 Pandemic
Abstract
As a result of impact of the COVID-19 pandemic on the whole world, it has also affected civil aviation enterprises. In this regard, during the COVID-19 pandemic, there have been many situations such as stopping the flights, reducing the passenger capacity, and taking the necessary hygiene measures. In this study, it is aimed to determine the issues faced by the individuals who have to travel during the COVID-19 pandemic. For this purpose, with the determination of individuals' preference or non-preference towards airlines during the pandemic period, it will be determined how and in what way consumer behaviors are during the pandemic period. Hence, it is aimed to provide a perspective on what measures should be taken in terms of gaining target audiences, along with maintaining crisis management and recognizing the consumer behaviors in aviation enterprises.
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