Adoption of Communication Products and the Individual Critical Mass

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Author(s): Markus Voeth (University of Hohenheim, Germany)and Marcus Liehr (University of Hohenheim, Germany)
Copyright: 2005
Pages: 7
Source title: Encyclopedia of Multimedia Technology and Networking
Source Author(s)/Editor(s): Margherita Pagani (Bocconi University, Italy)
DOI: 10.4018/978-1-59140-561-0.ch001

Keywords: Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

Communication products are characterized by the fact that the benefit that results from their use is mainly dependent on the number of users of the product, the so-called installed base, and only dependent to a minor degree on the actual product characteristics. The utility of a videoconferencing system, for example, is quite small at the product launch because only a few users are present with whom adopters can communicate. Only the increase in the number of users leads to an enhancement of the utility for each user.

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