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Adoption of E-Commerce Among Travel Agents in Brunei Darussalam
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Author(s): Md Hisyamuddin Hamir (School of Business and Economics, Universiti Brunei Darussalam, Brunei), Nurul Qamarina Ali Sham (School of Business and Economics, Universiti Brunei Darussalam, Brunei), Siti Nazihah Ahmad (School of Business and Economics, Universiti Brunei Darussalam, Brunei), Nur Khalifah Ibrahim (School of Business and Economics, Universiti Brunei Darussalam, Brunei), Shazedah Osman (School of Business and Economics, Universiti Brunei Darussalam, Brunei)and Amalina Zuadi (School of Business and Economics, Universiti Brunei Darussalam, Brunei)
Copyright: 2021
Pages: 23
Source title:
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Source Author(s)/Editor(s): Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei), Muhammad Anshari (Universiti Brunei Darussalam, Brunei)and Syamimi Ariff Lim (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/978-1-7998-4984-1.ch018
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Abstract
Information and communication technology has played an important role in the tourism industry. The internet has completely changed the tourism industry's landscape, particularly for travel agencies. Travel agencies are small and medium-sized enterprises that manage, coordinate, and provide transportation, leisure, and hospitality services. Based on prior research, travel agencies are regarded as slow adopters of e-commerce. Moreover, three factors affect the adoption of e-commerce among travel agents, which are environmental pressure, benefits of adoption, and perceived barriers. In achieving this study's aim in reference to Brunei Darussalam, an integrated conceptual framework was developed based on the technology acceptance model. A quantitative approach via questionnaires was used in the data collection. If managers are able to recognise the aforementioned factors, it could help them develop strategies to improve and sustain their businesses.
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