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AI Storm ... From Logical Inference and Chatbots to Signal Weighting, Entropy Pooling: Future of AI in Marketing

AI Storm ... From Logical Inference and Chatbots to Signal Weighting, Entropy Pooling: Future of AI in Marketing
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Author(s): Luiz A. M. Moutinho (University of Suffolk, UK)
Copyright: 2021
Pages: 21
Source title: Handbook of Research on Methodologies and Applications of Supercomputing
Source Author(s)/Editor(s): Veljko Milutinović (Indiana University, Bloomington, USA)and Miloš Kotlar (University of Belgrade, Serbia)
DOI: 10.4018/978-1-7998-7156-9.ch015

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Abstract

The chapter is focused on the paradigm shift of artificial intelligence (AI) and marketing evolution. Considering the effects of AI on marketing and AI powered by engagement marketing, why is AI the marketing future? Is AI in marketing merely over-promoted? What can AI do for marketing and how can AI most influence and bring advantages to marketing and transformation of the customer experience through mass personalisation? Some critical impacts of chatbots are highlighted, with explanations of what they can do and how they will change the future of customer engagement. An explanation of how AI products influence and transform the role of product management is given, emphasizing the importance of the human context delivering, along with emerging technologies. Following this is an investigation about AI influencing brand management, and by the end, the issues of the future of AI and robotics are highlighted.

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