The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
An Investigation of Collaborative Consumption Engagement and the Interaction With Self-Identity
Abstract
The purpose of this study was to investigate the relationships between motivation factors and collaborative consumption engagement and explore the moderating effect of self-identity on that relationship. For this, the present study collected data from 228 college students in South Korean through a survey method. In the results, first, the more sustainability or economic benefits participants perceive in collaborative consumption platforms, the more they are engaged in collaborative consumption. Second, a positive relationship between perceived sustainability and collaborative consumption engagement is stronger for participants in collaborative consumption platforms high rather than low in interdependent self-view. However, interdependent self-view was found to have no significance in the relationship between perceived economic benefits and collaborative consumption engagement.
Related Content
Prasanna Ranjith Christodoss, Rajesh Natarajan.
© 2022.
14 pages.
|
K. Uday Kiran, Gowtham Mamidisetti, Chandra shaker Pittala, V. Vijay, Rajeev Ratna Vallabhuni.
© 2022.
12 pages.
|
Amalraj Irudayasamy, Prasanna Ranjith Christotodoss, Rajesh Natarajan.
© 2022.
20 pages.
|
Koppula Srinivas Rao, S. Saravanan, Kasula Raghu, V. Rajesh, Pattem Sampath Kumar.
© 2022.
15 pages.
|
Swapna B., Arulmozhi P., Kamalahasan M., Anuradha V., Meenaakumari M., Hemasundari H., Aathilakshmi T..
© 2022.
21 pages.
|
Archana K. S., Sivakumar B., Siva Prasad Reddy K.V, Arul Stephen C., Vijayalakshmi A., Ebenezer Abishek B..
© 2022.
15 pages.
|
Swapna B., M. Kamalahasan, S. Gayathri, S. Srinidhi, H. Hemasundari, S. Sowmiya, S. Shavan Kumar.
© 2022.
12 pages.
|
|
|