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Antecedents and Consequences of the Risk Taking Behavior of Mobile Commerce Adoption in Lebanon

Antecedents and Consequences of the Risk Taking Behavior of Mobile Commerce Adoption in Lebanon
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Author(s): Rima Charbaji (American University of Beirut, Lebanon), Karim Rebeiz (American University of Beirut, Lebanon) and Yusuf Sidani (American University of Beirut, Lebanon)
Copyright: 2010
Pages: 27
Source title: Handbook of Research on E-Government Readiness for Information and Service Exchange: Utilizing Progressive Information Communication Technologies
Source Author(s)/Editor(s): Hakikur Rahman (University of Minho, Portugal)
DOI: 10.4018/978-1-60566-671-6.ch018

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Abstract

This study was conducted to explore the attitude towards adopting m-commerce in Lebanon. The sample of respondents were asked twenty Likert’s type questions that taped five different areas: (1) Motives based on Psychographics: Life Style and Hobbies, (2) Perceived Ease of using M-commerce, (3) Adopting M-Commerce, (4) Perceived Credibility, and (5) Experience. Two statistical analysis, Chi-Square and path analysis, were used. Factor analysis and reliability tests were used to establish the validity and reliability of the measuring instrument (questionnaire). Path analysis was used in this study to decompose the relationships between the dependent variable “Respondents Attitude towards Adopting M-Commerce” and the independent variables “Motive,” “Experience,” and “Perceived Ease of Use.” The results of this study suggest that the relationship between the independent variables and the dependent variable to be further studied in further research using a larger sample. Having larger sample seems to be crucial in conducting similar studies.

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