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Applying Uses and Gratifications to Promote Cognitive and Affective Learning via Online Instructional Content

Applying Uses and Gratifications to Promote Cognitive and Affective Learning via Online Instructional Content
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Author(s): Rebecca M. L. Curnalia (Youngstown State University, USA) and Amber L. Ferris (The University of Akron, USA)
Copyright: 2020
Pages: 13
Source title: Form, Function, and Style in Instructional Design: Emerging Research and Opportunities
Source Author(s)/Editor(s): Shalin Hai-Jew (Kansas State University, USA)
DOI: 10.4018/978-1-5225-9833-6.ch002

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Abstract

Instructional design benefits from integration and application of communication theory to help guide practice. Uses and gratifications (U&G) is a useful approach for developing, evaluating, and selecting fully integrated, interactive course materials. U&G has assumptions related to individuals, uses, and effects that apply to a myriad of communication channels, including instructional materials. There are four considerations derived from U&G that the authors address in this chapter: user motives, platform affordances, user activity, and user outcomes.

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