Are Social Marketing Investments Used as a Tool for Voluntary Reporting or Disclosure?

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Author(s): Tugba Ucma Uysal (Mugla Sitki Kocman University, Turkey), Ganite Kurt (Gazi University, Turkey)and Ali Naci Karabulut (Mugla Sitki Kocman University, Turkey)
Copyright: 2019
Pages: 13
Source title: Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7766-9.ch046

Keywords: Business & Management / Business Science Reference / Entrepreneurship & Innovation / Marketing

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Abstract

The need to respond to a number of issues that are experienced due to increasing population at the global level and volume of production have resulted in the development of new corporate behavioral patterns of enterprises. It is possible to say that the process of change in question constitutes new milestones both in terms of reporting and marketing. The chapter emphasizes a social marketing and sustainability reporting that includes social sanctions per se which are based on voluntariness and which are being applied by enterprises to express themselves within the scope of daily business practices, and exemplifying cases are being presented regarding the utilization of social marketing investments of organizations in terms of voluntary reporting and disclosure.

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Are Social Marketing Investments Used as a Tool for Voluntary Reporting or Disclosure?

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