The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Artificial Intelligence Applications for Event Management and Marketing
Abstract
The current use of artificial intelligence technology in the event industry, its effects on the industry, and future trends are discussed within the scope of this section. The use of artificial intelligence technology that provided by big data draws attention. In the event industry, it is known that robotic applications (telepresence robots, robotic concierge, robot bartenders, robot peacekeepers, robot servers, robot deliveries, and entertainment robots), digital assistants, and chatbots are used within the scope of artificial intelligence technology. It has been determined that artificial intelligence technology offers the stakeholders opportunities to gain competitive advantage, to obtain information that can be used in marketing efforts, to enable digitalization in manual processes, to improve customer interactions, to increase event participation with lower costs, and to create added value with new products and services. It is predicted that this progress will continue in the future and the use of artificial intelligence technology in the event industry will expand.
Related Content
|
Yuvika Singh, Esha Bansal, Nisha Chanana.
© 2024.
26 pages.
|
|
Nitish Kumar Minz, Anshika Prakash, Meenal Arora, Rishi Chaudhary, Saurav Dixit.
© 2024.
14 pages.
|
|
Manoj Govindaraj, Chandramowleeswaran Gnanasekaran, R. Kandavel, Parvez Khan, Sinh Duc Hoang.
© 2024.
20 pages.
|
|
Ravishankar Krishnan, Elantheraiyan Perumal, Manoj Govindaraj, Logasakthi Kandasamy.
© 2024.
22 pages.
|
|
Sanjay Taneja, Rishi Prakash Shukla, Amandeep Singh.
© 2024.
11 pages.
|
|
Mune Moğol Sever.
© 2024.
23 pages.
|
|
Sujay Vikram Singh, Terrance Ancheary, Anish Mondal, Shashank Rajauria.
© 2024.
17 pages.
|
|
|