IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Artificial Intelligence, Consumers, and the Experience Economy

Artificial Intelligence, Consumers, and the Experience Economy
View Sample PDF
Author(s): Hannah H. Chang (Singapore Management University, Singapore)and Anirban Mukherjee (Cornell University, USA)
Copyright: 2023
Pages: 12
Source title: Encyclopedia of Data Science and Machine Learning
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-7998-9220-5.ch033

Purchase

View Artificial Intelligence, Consumers, and the Experience Economy on the publisher's website for pricing and purchasing information.

Abstract

A fundamental challenge for businesses catering to the modern experience economy is to understand what consumers want in experiential products and services. The article discusses the nascent knowledge base on artificial intelligence (AI) and consumers in the context of experiential products and the emerging experience economy, which are key applications for marketing practice. Furthermore, it draws upon the formal academic literature and leading practitioner press to synthesize empirical evidence, with suggestions and recommendations for marketing practitioners and policymakers tasked with driving the deployment and success of AI in the experience economy.

Related Content

Princy Pappachan, Sreerakuvandana, Mosiur Rahaman. © 2024. 26 pages.
Winfred Yaokumah, Charity Y. M. Baidoo, Ebenezer Owusu. © 2024. 23 pages.
Mario Casillo, Francesco Colace, Brij B. Gupta, Francesco Marongiu, Domenico Santaniello. © 2024. 25 pages.
Suchismita Satapathy. © 2024. 19 pages.
Xinyi Gao, Minh Nguyen, Wei Qi Yan. © 2024. 13 pages.
Mario Casillo, Francesco Colace, Brij B. Gupta, Angelo Lorusso, Domenico Santaniello, Carmine Valentino. © 2024. 30 pages.
Pratyay Das, Amit Kumar Shankar, Ahona Ghosh, Sriparna Saha. © 2024. 32 pages.
Body Bottom