The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Assessing the Total Cost of Ownership of Virtual Communities: The Case of the Berlin Stock Exchange
|
|
Author(s): Jan vom Brocke (University of Liechtenstein, Principality of Liechtenstein, Liechtenstein), Christian Sonnenberg (University of Liechtenstein, Principality of Liechtenstein, Liechtenstein), Christoph Lattemann (University of Potsdam, Germany)and Stefan Stieglitz (University of Potsdam, Germany)
Copyright: 2011
Pages: 21
Source title:
Virtual Communities: Concepts, Methodologies, Tools and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-60960-100-3.ch703
Purchase
|
Abstract
The usage of social software and virtual community platforms opens up opportunities to bridge the gap between customers and companies and to integrate customers into the value-added process. Ideas generated by members of a virtual community can be utilized to improve and to innovate a company’s value adding activities. However, the implementation and operation of virtual communities may have a considerable impact on financial performance measures of a company. Hence, to measure the profitability of a virtual community appropriately, means of efficiency calculations have to be employed. The objective of this chapter is, therefore, to develop a measurement framework to evaluate the financial performance of a virtual community. The focus is on calculating the total cost of ownership. After introducing a general measurement framework, a particular measurement system is derived from the framework and is subsequently applied to a real life example of the Berlin Stock Exchange.
Related Content
|
Kumar Shalender, Babita Singla.
© 2024.
11 pages.
|
|
R. Akash, V. Suganya.
© 2024.
32 pages.
|
|
Prathmesh Singh, Arnav Upadhyaya, Nripendra Singh.
© 2024.
14 pages.
|
|
Arpan Anand, Priya Jindal.
© 2024.
13 pages.
|
|
Surjit Singha, K. P. Jaheer Mukthar.
© 2024.
26 pages.
|
|
M. Vaishali, V. Kiruthiga.
© 2024.
14 pages.
|
|
Ranjit Singha, Surjit Singha.
© 2024.
21 pages.
|
|
|