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Avatars Expand the Opportunities of Modern Economy

Avatars Expand the Opportunities of Modern Economy
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Author(s): Natalia Rasskazova (Penza State University, Russia), Inna Pitaikina (Penza State University, Russia) and Liudmila Ratushnaia (Penza State University, Russia)
Copyright: 2020
Pages: 27
Source title: Avatar-Based Models, Tools, and Innovation in the Digital Economy
Source Author(s)/Editor(s): Vardan Mkrttchian (HHH University, Australia), Leyla Gamidullaeva (Penza State University, Russia) and Ekaterina Aleshina (Penza State University, Russia)
DOI: 10.4018/978-1-7998-1104-6.ch005

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Abstract

There is no doubt that modern economy will change under the influence of digital technologies. This fact stipulates for the analysis of the possibilities of using new technologies in economic practice, as well as the consequences of this process. In this chapter, the authors show how digital technologies contribute to the harmonization of economic interests at the micro and macro levels and maximize the benefits. The purpose of this chapter is to try to assess the advantages and challenges of introducing digital technologies based on avatars using blockchain technology in various areas of the economy. This approach is the theoretical basis for the development of economic solutions for the implementation of public policy on the development of digital economy.

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