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Awareness and Use of Social Media: A Case Study of Alagappa University

Awareness and Use of Social Media: A Case Study of Alagappa University
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Author(s): S. Thanuskodi (Alagappa University, India) and A. Alagu (Alagappa University, India)
Copyright: 2015
Pages: 16
Source title: Social Media Strategies for Dynamic Library Service Development
Source Author(s)/Editor(s): Adeyinka Tella (University of Ilorin, Nigeria)
DOI: 10.4018/978-1-4666-7415-8.ch014

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Abstract

ABSTRACT In this chapter, Social Media Networks (SMNs), a subset of ICTs, are defined as online tools and utilities that allow communication of information online and participation and collaboration. Additionally, social media tools are websites that interact with the users, while giving them information. It is this two-way nature of SMNs that is central to this argument, and the role they played in the Egyptian uprisings. This chapter further defines the four most widely and effectively used SMNs: Facebook, Twitter, YouTube, and blogging. It is observed that only 81.75% of the respondents have their own blog, 73.64% of the respondents read blogs, while 74.32% of respondents add posts to blogs. The study shows the respondents' extent of level of use of specific online social media by gender.

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