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Bahraini Women in PR Managerial Positions: Challenges and Empowerment Strategies
Abstract
This chapter addresses the gap in the literature on the experience of women who are holding managerial positions in public relations in the non-Western society of Bahrain. This research attempts to provide a unique contribution to PR scholarship by using a qualitative approach to study the experience of Bahraini female leaders working in public relations. The chapter introduces the progression enjoyed by women in the kingdom of Bahrain today, in parallel to the social, cultural, and political developments enjoyed by this country. The appointment of women to managerial positions in Bahrain over the past years has ushered in a significant departure from the traditionally exclusive, male-dominated decision-making arena. The research suggests combined liberal and radical feminist strategies to improve the role of female managers in public relations in the cultural context of Bahrain. Moreover, new legislative and educational development facilitates promising opportunities for the progress of female PR practitioners in managerial positions in Bahrain.
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