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Barriers to Responsible Tourist Behaviour: A Cluster Analysis in the Context of Italy

Barriers to Responsible Tourist Behaviour: A Cluster Analysis in the Context of Italy
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Author(s): Giacomo Del Chiappa (University of Sassari, Italy), Mariella Pinna (University of Sassari, Italy) and Marcello Atzeni (University of Cagliari, Italy)
Copyright: 2017
Pages: 19
Source title: CSR 2.0 and the New Era of Corporate Citizenship
Source Author(s)/Editor(s): Mark Anthony Camilleri (University of Malta, Malta)
DOI: 10.4018/978-1-5225-1842-6.ch015

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Abstract

Responsible tourism is an increasingly observed phenomenon. This study offers new insights into the factors that prevent tourists from travelling responsibly. In particular, a sample of 837 Italian travelers was profiled based on the main impediments toward responsible tourism. Findings of the study suggested that impediments toward responsible tourism are related to five main categories: ‘lack of accessibility', ‘unwillingness', ‘lack of trustworthiness', ‘stress', and ‘price'. Cluster analysis revealed the existence of four tourist segments: the ‘existential pessimists', the ‘distrustful and accessibility seekers', the ‘mindless', and the ‘accessibility and time-saving seekers'. Furthermore, a series of distribution tests (?2) showed that significant differences exist between the segments only based on the level of education, whereas no differences were found related to gender, age, marital status, employment status, monthly household income, or association membership. Finally, managerial implications of the study are discussed, along with recommendations for future research.

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