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Better Together?: A Case Study of the Organizational Integration at SOMOS-Saraiva in Brazil
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Author(s): Juliano Pereira (SOMOS Educação, Brazil), João Paulo Bittencourt (Instituto Singularidades, Brazil & University of São Paulo, Brazil), Silvia Pereira de Castro Casa Nova (University of São Paulo, Brazil)and Alexandre Ardichvili (University of Minnesota, USA)
Copyright: 2019
Pages: 17
Source title:
Evidence-Based Initiatives for Organizational Change and Development
Source Author(s)/Editor(s): Robert G. Hamlin (University of Wolverhampton, UK), Andrea D. Ellinger (The University of Texas at Tyler, USA)and Jenni Jones (University of Wolverhampton, UK)
DOI: 10.4018/978-1-5225-6155-2.ch015
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Abstract
This case study focuses on a large-scale change faced by SOMOS, the largest K-12 educational platform in Brazil. In 2015, the company acquired Saraiva, a traditional family-owned publishing house with a strong portfolio of services in the K-12 sector as well as a significant share of the higher education market sector. The authors have chosen an episodic narrative to describe two relevant events within organizational change. Six episodes of change were presented, each focusing on specific and related points. They document and map the process of integration of the two organizations, describing the main challenges, critical milestones, and outcomes from each episode. They reflect on whether the evidence-based approach, used to develop the organizational change interventions, was successful in bringing people together during this critical transition.
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