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Big Data Analytics in the Healthcare Industry
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Author(s): Jayanthi Ranjan (Institute of Management Technology, Nagpur, India) and Mary Jeyanthi P. (Institute of Management Technology, Nagpur, India)
Copyright: 2021
Pages: 21
Source title:
Global Business Leadership Development for the Fourth Industrial Revolution
Source Author(s)/Editor(s): Peter Smith (The Leadership Alliance Inc., Canada) and Tom Cockburn (Center for Dynamic Leadership Models in Global Business, Canada)
DOI: 10.4018/978-1-7998-4861-5.ch006
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Abstract
In the contemporary e-era, big data plays a major role across the manufacturing and production industries, service and consultancy industries, and of course, information technology, and it heightens the influence on healthcare industries too. More and bigger data is becoming accessible publicly like Google Trends, Cancer Genome Atlas data portal, etc. Hence, developing big data analytics tools and techniques is the need of the hour in healthcare and pharma. The problem of the healthcare industry generates with the lack of information that is available for decision-making. The volume of data available is no doubt too big, but the integration of data from different players becomes a very tedious task. The aim of this report is to provide a detailed comparative study of pharmaceutical industry from Indian and global perspectives and also to provide the applications of big data analytics in the healthcare industry and indicate the limitations and way forward.
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