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Building Innovative Business Ideas in Small Business Enterprises: The Case of Bird ICT Company
Abstract
This study of “Bird ICT” is a case of a business development company in the field of information and communication technology (ICT). The chapter explores, describes, and examines the story and circumstances of building and managing innovative business ideas in an Egyptian small business enterprise. It specifically addresses specific circumstances, opportunities, and challenges with which a small enterprise pursuing innovation strategies is faced, and analyzes how effective deployment of innovative business ideas and bringing them to the market has contributed to strategic competitiveness. Findings highlight the patterns of developing new business ideas and mainly conclude the following: strategic competitiveness is accounted for by management’s efficiency, commitment, cheap labor, and most importantly, fast delivery of easy hit technologies and innovative, reliable, flexible, yet easy to use innovative advertising solutions. This study used qualitative research strategy in connection with theory to gain full understanding of a natural setting, and as a comprehensive method of substantiating or un-substantiating the context of achieving strategic competitiveness through new innovations and technologies, and provides insights into the nature of management of innovations, from which lessons can be drawn for other organizations both in small business sector organizations and generally.
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