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Business Graduate Market Value

Business Graduate Market Value
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Author(s): Diana Bank (Universidad de las Américas Puebla, Mexico)
Copyright: 2015
Pages: 16
Source title: Diverse Contemporary Issues Facing Business Management Education
Source Author(s)/Editor(s): Mohammad Ayub Khan (Tecnológico de Monterrey, Mexico), Diana Bank (Universidad de las Américas Puebla (UDLAP), Mexico), Edet E. Okon (University of Uyo, Nigeria), Ghassan Al-Qaimari (University of Modern Sciences, UAE), Silvia Lizett Olivares Olivares (Tecnologico de Monterrey, Mexico)and Salvador Treviño-Martínez (Tecnologico de Monterrey, Mexico)
DOI: 10.4018/978-1-4666-6449-4.ch012

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Abstract

This chapter discusses the purpose and role of higher education institutions in the creation of highly qualified human resources for the globalized 21st century. As technology and societies change and evolve, universities must adapt and modify their offerings to students who need to be more marketable in an ever more competitive marketplace. As economic conditions have propelled emerging economies as the main engines of growth for the next decades, it is imperative the higher education institutions in the form of business schools, both in developed and emerging markets, create the necessary background and educational opportunities for young students entering the working world. These will include skills in intercultural communication and strategy, as well as new and different ways of negotiating between countries and among companies.

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