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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Business Graduate Market Value

Business Graduate Market Value
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Author(s): Diana Bank (Universidad de las Américas Puebla, Mexico)
Copyright: 2018
Pages: 16
Source title: Business Education and Ethics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3153-1.ch066


View Business Graduate Market Value on the publisher's website for pricing and purchasing information.


This chapter discusses the purpose and role of higher education institutions in the creation of highly qualified human resources for the globalized 21st century. As technology and societies change and evolve, universities must adapt and modify their offerings to students who need to be more marketable in an ever more competitive marketplace. As economic conditions have propelled emerging economies as the main engines of growth for the next decades, it is imperative the higher education institutions in the form of business schools, both in developed and emerging markets, create the necessary background and educational opportunities for young students entering the working world. These will include skills in intercultural communication and strategy, as well as new and different ways of negotiating between countries and among companies.

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