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Business Intelligence Solutions for Decision-Making in Global Organizations

Business Intelligence Solutions for Decision-Making in Global Organizations
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Author(s): Yasemin Bal (Yildiz Technical University, Turkey)and Mert BAL (Mert BALYildiz Technical University,Turkey)
Copyright: 2013
Pages: 17
Source title: Cultural and Technological Influences on Global Business
Source Author(s)/Editor(s): Bryan Christiansen (PryMarke, LLC, USA), Ekaterina Turkina (HEC Montreal, Canada)and Nigel Williams (Bournemouth University, UK)
DOI: 10.4018/978-1-4666-3966-9.ch003

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Abstract

Organizations have started to compete in a challenging and competitive environment with the effects of globalization. In today’s world, organizations must manage many environmental factors. Technological developments are one of those factors to which organizations must manage and adapt themselves to gain competitive advantage. With increasing data flow, it has become more difficult for organizations to store this data and gain useful knowledge to manage their business operations and functions. This explosive growth in data and databases has generated an urgent need for new techniques and tools that can intelligently and automatically transform the processed data into useful information and knowledge. This situation is especially more difficult for global organizations that have various branches in different countries around the world. Parallel with these developments in information technology for business applications, management information systems and business intelligence solutions have gained more importance. This paper investigates the importance of using business intelligence solutions and techniques for decision making process in the perspective of business functions in global organizations. Business intelligence solutions and techniques will be introduced, followed by explanation of the use of these systems in decision making processes within the context of global organizations.

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