The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
E-Business Strategy in Franchising
Abstract
Franchising as a global growth strategy is gaining its popularity (Justis and Judd, 2002; Thomas and Seid, 2000; Chen and Justis, 2006). For example, the U.S. Commercial Service estimated that China, having over 2,600 brands with 200,000 franchised retail stores in over 80 sectors, is now the largest franchise market in the world (U.S. Commercial Service, 2008). The popularity of franchising continues to increase, as we witness an emergence of a new e-business model, Netchising, which is the combination power of the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness (Chen, Justis, and Yang, 2004; Chen, Chen, and Wu, 2006). For example, Entrepreneur magazine – well known for its Franchise 500 listing – in 2001 included Tech Businesses into its Franchise Zone that contains Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. At the time of this writing, 45 companies are on its list. In his best seller, Business @ the Speed of Thought, Bill Gates (1999) wrote: “Information Technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.” (p. 6) Gates’ point is quite true when one talks about e-business strategy in franchising. Thus, to see how e-business can be “meaningfully” used in franchising, one needs to know how franchising really works.
Related Content
Monia Ben Ltaifa, Walid Chouari, Abdelkader Mohamed Sghaier Derbali.
© 2024.
30 pages.
|
Filiz Mızrak.
© 2024.
21 pages.
|
Aytaç Gökmen.
© 2024.
12 pages.
|
Maria Aweis Mayow, Aytaç Gökmen, Dilek Temiz.
© 2024.
27 pages.
|
Ahlem Baccouche, Houssem Bouzgarrou, Meriem Jouirou, Moufida Ben Saada.
© 2024.
21 pages.
|
Ashwani Panesar, Rohit Sood.
© 2024.
20 pages.
|
Boussairi Slimani, Moufida Ben Saada, Sameh Halaoua.
© 2024.
22 pages.
|
|
|