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Call Centers, India, and a New Politics: Cultural Interpretations
Abstract
The establishment of myriad Customer service Centers, or as colloquially known, Call Centers have become a much accepted reality now in India. The country known for its assimilative nature has also painfully adopted it, though not quite got adapted to its demands. This much appreciated system by the parents of young students leaves them agape at the amount of salary it promises in comparison to their children’s educational qualifications. Call Centers have become a major hub for any intermediate passed out youngster, with dreamy eyes, full of ambitions, and passions to win the world at any cost. In the present chapter an attempt is made to interrogate the relative benefits and weigh them with the demerits that it has accumulated on the loyal workers. The key theme of the chapter is the analysis of subtle politics in the engagement of these young souls which steals their youthful charisma, vivacious spirit, zeal and vigor in return of some rupees which neither the beneficiary can enjoy nor utilize. A cultural interpretation of modernization, progress and development with a focus on the sustained core-periphery relation in a theoretically imagined world economy finds its place into the rubric of chapter. It interrogates the motives of western countries (or at least the cause behind such accusation) to sustain their monopolistic cultural imperialism through multifarious means, as evidenced in the case of Call centers in India.
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