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Channeling Race: Media Representations and International Student Perceptions

Channeling Race: Media Representations and International Student Perceptions
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Author(s): Kenneth Robert Roth (California State University, USA)and Zachary S. Ritter (University of Redlands, USA)
Copyright: 2020
Pages: 26
Source title: Accessibility and Diversity in Education: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-1213-5.ch036

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Abstract

The late Stuart Hall argued depictions of race in media most appropriately should be examined as ideology, since a main sphere of media operation is the production and transformation of ideologies. These ideologies are not isolated concepts but articulations of a variety of cultural signifiers into a chain of meanings that are often presented as statements of nature. Such meanings can produce troubling outcomes on U.S. college campuses when arriving international students' first and often only exposure to race in America is the nation's continued struggle with equality as portrayed in exported film and news spectacles portraying blackness as a social threat. This chapter examines how media representations can flavor cross-cultural interactions, and the implications these interactions may have for campus climate, diversity initiatives, and the increasingly multicultural and globalized work place.

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