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Citizens' Voice and Adoption of Pakistani E-Government Services

Citizens' Voice and Adoption of Pakistani E-Government Services
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Author(s): Muhammad Ovais Ahmad (University of Oulu, Finland), Jouni Markkula (University of Oulu, Finland)and Markku Oivo (University of Oulu, Finland)
Copyright: 2016
Pages: 17
Source title: International Business: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-9814-7.ch066

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Abstract

Even though there is emerging literature on e-government, research focused on potential problems related to citizens' adoption of e-government services in developing countries is still limited. As a developing country, e-government services in Pakistan have witnessed prolific advancements over the years. Since 2002, Pakistan has strategically adopted e-government as a part of its policy. In this chapter, the factors influencing citizens' e-government service adoption in Pakistan are examined using the unified theory of acceptance and use of technology model. The findings indicate that, in addition to the lack of awareness and data privacy, all of the factors specified by the model have an effect on the adoption of these services in Pakistan. The empirical results highlight the voice of citizens concerning the usage of the services. This information can be used by the policy and decision makers to promote services that correspond better to the needs of the citizens.

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