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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Clash of Cultures: Fashion, Engineering, and 3D Printing

Clash of Cultures: Fashion, Engineering, and 3D Printing
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Author(s): Jennifer Loy (Griffith University, Australia) and Samuel Canning (Griffith University, Australia)
Copyright: 2020
Pages: 29
Source title: Additive Manufacturing: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-9624-0.ch004


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In 2012, a Belgian company called Materialise hosted a fashion show featuring designs from a worldwide millinery competition. The featured pieces were paraded down a catwalk by professional models, and an overall winner chosen. What made this fashion show unusual was that the attendees were predominantly clinical and industrial engineers, and the host was a specialist engineering and software development company that emerged in 1990 from a research facility based at Leuven University. Engineers and product designers rather than fashion designers created the millinery and the works were all realized through additive manufacturing technology. This chapter provides an example of how fashion design has become a creative stimulus for the development of the technology. It illustrates how disruptive creativity has the potential to advance scientific research, with the two worlds of engineering and fashion coming together through a collaboration with industrial design. The chapter highlights the challenges and possible implications for preparing trans-disciplinary research teams.

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