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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

From E-Commerce to V-Commerce

From E-Commerce to V-Commerce
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Author(s): Susan Jones (Ferris State University, USA)
Copyright: 2012
Pages: 20
Source title: E-Marketing: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-1598-4.ch079

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Abstract

This introductory chapter provides an overview of e-commerce marketing focused on history, trends and future predictions for the field – leading into the development and application of virtual worlds and v-commerce. It begins with a discussion of the transition from Web 1.0 to Web 2.0 and Web 3.0. Next is a survey of developments in marketing convergence, as businesses integrate their customer-centric online/offline marketing efforts and databases. The chapter continues with an overview of business-to-business Internet marketing, including the profit strategies businesses employ in the online world. A commentary on the evolution of browsers, portals and search engines is followed by a discussion of social networking’s movement toward a money-making model. To set the stage for the chapters to come, the piece concludes with a preview of what is on the horizon for “v-commerce” – with opportunities and applications that are capturing the imagination of consumers and marketers alike.

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