Communicating Conscious Business Practice at an Ecologically-Conscious Architectural Studio: A Case of Mr. Zero

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Author(s): Pinaki Nandan Pattnaik (NALSAR University of Law, India)and Mahendra Kumar Shukla (NALSAR University of Law, India)
Copyright: 2021
Pages: 12
Source title: Effective Strategies for Communicating Insights in Business
Source Author(s)/Editor(s): Ross Jackson (Wittenberg University, USA)and Amanda Reboulet (Jacoulet, USA)
DOI: 10.4018/978-1-7998-3964-4.ch008

Keywords: Business and Organizational Research / Business Science Reference / Communication Studies / Education

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Abstract

This chapter presents an exploratory case study of how Mr. Zero, a pencil developed by the Ecologically Conscious Architectural Studio (ECAS) at Auroville, India integrates product micro-culture and the concept of conscious business in deriving sustainable practices with an aim of achieving a sustainable future. Through this chapter, the authors make an attempt at developing a deeper understanding of the concept of conscious business and its importance. Finally, the authors, through a qualitative analysis of a case study of Mr. Zero, map the practice of connecting conscious business movement through the adoption of product micro-culture at ECAS to evaluate its applicability in modern day business. At the end, the authors record findings on the interplay between product micro-culture and the conscious business movement for adoption by other businesses or even adaptation by others depending upon the context for viable sustainable solutions.

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Communicating Conscious Business Practice at an Ecologically-Conscious Architectural Studio: A Case of Mr. Zero

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