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Communication and Media: Types, Functions, and Key Concepts

Communication and Media: Types, Functions, and Key Concepts
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Author(s): Bradley Freeman (American University in Dubai, UAE)
Copyright: 2018
Pages: 16
Source title: Handbook of Research on Media Literacy in Higher Education Environments
Source Author(s)/Editor(s): Jayne Cubbage (Bowie State University, USA)
DOI: 10.4018/978-1-5225-4059-5.ch002


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The field of communication is large and varied. There are different types and levels of communication. Mass communication allows for mass media: books, newspapers, magazines, recorded sound/music, film, radio, television, video games, and the internet. Scholars have identified a handful of common functions of the media. The chief function of media is that of entertainment – providing diversion. Though it varies from country to country, people are spending much more time with the media than at any time in history, often spending more time with media than sleeping. This chapter discusses a number of concepts and terms related to contemporary mass media: globalization, digitalization, convergence, consolidation, fragmentation, personalization, and (hyper) commercialization.

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