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Communication in Global Development Projects: Objectives, Mechanisms and Interpretations
Abstract
Globalization trends make the task of revisiting the nature of the organization of global development projects (GDPs) within MNCs imperative. In this study, GDPs are viewed as contemporary ventures that seek scale economies in response to opportunities and threats posed by globalization trends. Our focus is to obtain a better understanding of how communication is managed and organized in GDPs. The study is of a GDP with the aim of developing a common global product to be used by all subsidiaries in an MNC, but with openings for local market adaptations. The empirical findings show that: (1) the management had two goals with the project, which were conveyed and understood differently depending on organizational level and organizational belonging, (2) the administrative heritage of the MNC influenced the use of information communication technology for sharing information and knowledge, and (3) the impact of frequency and structure of communication for information processing.
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