The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Consumer Attitude in Electronic Commerce
Abstract
As a valuable communications medium, the World Wide Web has undoubtedly become an important playground of commercial activities. Founded on a hypermedia document system, this medium plays a critical role in getting messages across to visitors, who may be current or perspective customers. In business-to-consumer (B2C) Web sites, companies are engaged in a wide range of activities including marketing, advertising, promotion, sales, and customer service and support (Berthon, Pitt, & Watson, 1996; Singh & Dalal, 1999). As a result, practitioners and scholars alike have started to examine various techniques ranging from the overall structure of the online retailing interface to individual features as banners, animation, sound, video, interstitials, and popup ads (Rodgers & Thorson, 2000; Westland & Au, 1998). Consumers are the ultimate judges of the success of any online retailing site, and consumer perceptions mediate content factors in influencing their attitude toward electronic commerce as well as individual e-tailing sites, complementing the roles played by Web site content in shaping consumer attitude.
Related Content
|
Nithin Kalorth, Vidya Deshpande.
© 2024.
7 pages.
|
|
Nitesh Behare, Vinayak Chandrakant Shitole, Shubhada Nitesh Behare, Shrikant Ganpatrao Waghulkar, Tabrej Mulla, Suraj Ashok Sonawane.
© 2024.
24 pages.
|
|
T.S. Sujith.
© 2024.
13 pages.
|
|
C. Suganya, M. Vijayakumar.
© 2024.
11 pages.
|
|
B. Harry, Vijayakumar Muthusamy.
© 2024.
19 pages.
|
|
Munise Hayrun Sağlam, Ibrahim Kirçova.
© 2024.
19 pages.
|
|
Elif Karakoç Keskin.
© 2024.
19 pages.
|
|
|