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E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution

E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Retail Revolution
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Author(s): M. Bourlakis (Brunel University, UK), S. Papagiannidis (Newcastle University, UK)and Helen Fox (Newcastle University, UK)
Copyright: 2010
Pages: 12
Source title: Transforming E-Business Practices and Applications: Emerging Technologies and Concepts
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-60566-910-6.ch001

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Abstract

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

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