The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Consumer Protection in Online Shopping: An Investigation of Virtual Credit Card Awareness in Turkey
Abstract
The main purposes of this research are (1) to reveal the virtual credit card (VCC) awareness of online shoppers and (2) to prepare a to do list for managers and relevant institutions to provide a more secured internet shopping process by enhancing the trust perception of consumers. To this end, a structured questionnaire consists of three sections was designed and conducted during the period April-May 2018 in Turkey. The findings achieved show that online shoppers mostly attach importance to the recognition of the website, which means they seek trust in online shopping process. On the other hand, they mostly use credit and debit cards, which may make consumers encounter serious fraud issues. VCC usage is only 4.9% in general although VCC awareness is 55.1%. This low level of VCC awareness is associated with education level and the information provided by the financial banks.
Related Content
|
Simriti Popli, Gabriel Wasswa.
© 2024.
12 pages.
|
|
Pooja Lekhi.
© 2024.
8 pages.
|
|
Shailey Singh.
© 2024.
12 pages.
|
|
Shailey Singh.
© 2024.
9 pages.
|
|
Tanuj Surve, Tuan Nguyen.
© 2024.
17 pages.
|
|
Pawan Kumar, Sanjay Taneja, Mukul Bhatnagar, Arvinder K. Kaur.
© 2024.
17 pages.
|
|
Azadeh Eskandarzadeh.
© 2024.
15 pages.
|
|
|