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Consumer Purchase Preference for the Perception of Quality of Perishable Products in a Smart City
Abstract
Freshness, flavor, presentation, and nutritional value of fruits and vegetables deteriorate as time passes. That is why the correct implementation of supply chains is a subject of great interest for companies dedicated to the rotation of food marketing. Consumers play a particularly important role: the interaction between the retailer and the consumer determines the waste of food along the supply chain. The consumer's choice behavior and the perception of what is acceptable (or not) affect the management of the offer in the different points of sale dedicated to this line of business, as well as the aesthetic standards to be applied when distributing the products. This chapter explores consumer purchase preference for the perception of perishable products in a smart city.
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