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Convergence of Mobile TV with Everyday Life1 and Culture
Abstract
Mobile communication technology has become one of the most popular technologies, profoundly associated with many users’ everyday life. Mobile communication technology has evolved from a simple communication tool to mobile multimedia. This chapter concentrates on ‘mobile TV,’ the convergence of digital broadcasting and telecommunications. The main purpose of this chapter is to explore the diffusion and adoption of mobile TV-DMB (Digital Multimedia Broadcasting) in its early stages and examine the use of mobile TV-DMB in a wide range of everyday practices. This chapter also focuses on the factors that influence the adoption and use of mobile TV-DMB, and a contextual understanding of DMB that may affect media use patterns in a wide range of social and cultural contexts. The results of this study underline the potential of the broad integration of mobile TV-DMB into people’s everyday life.
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