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CSR in Hotel Industry in India
Abstract
The objective of this study is to know the role of hotel industry in revenue generation and to know the CSR activities expected from the hotel industry in India. The present study highlights the significance of hotel industry in Indian economy, their demand and supply forces, and various challenges before hotel Industry and Government efforts to remove the problem associated with this industry. The Indian business environment has many its merits and it is therefore the CSR has a large role to play because it has guidelines to help in its progression and the guidelines require playing up India's strengths like innovation. Inter-alia, the CSR should encourage exchange of ideas, systems thinking and problem solving. Further the CSR should support transparency in work culture, innovation, stakeholder engagement besides consumer empowerment, all in order to make businesses do better with new products and services that put human and environmental health at the forefront. We cannot consider these goals as policy because it will result in a stagnation of CSR. These are the mandatory spend encourages. The business sector in India for the development of the society as a whole has to share responsibility with government.
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