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CSR Strategies in Emerging Markets: Socially Responsible Decision Making Processes and Business Practices for Sustainability
Abstract
The purpose of the chapter is to emphasize on the roles of businesses – as an effective (sustainable) development agent in emerging markets, on one hand, and of their CSR strategies – as an efficient sustainable development tool, on the other hand, in order to identify valuable business practices able to lead the emerging markets towards sustainability – through socially responsible decision making processes at business level. Having in the fore-ground the ideas of sustainability (which basically is a macro-economic concern) and responsibility (and especially its micro-economic correspondent that usually embraces the form of CSR), it will try to discover the general and specific features of the business models that capitalize the best the synergy between the social responsibility of business and the ensuring of sustainability in emerging markets.
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