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Cultural Implications for Student Engagement in Online Learning
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Author(s): Samiullah Paracha (United Nations University – Macao, China), Toshiro Takahara (Kobe Institute of Computing, Japan)and Sania Jehanzeb (Ritsumeikan Asia Pacific University, Japan)
Copyright: 2018
Pages: 31
Source title:
Optimizing Student Engagement in Online Learning Environments
Source Author(s)/Editor(s): A.V. Senthil Kumar (Hindusthan College of Arts and Science, India)
DOI: 10.4018/978-1-5225-3634-5.ch002
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Abstract
The main goal of this research is to investigate how learners with different cultural background differ in their interaction style and visual behavior in multimedia-enhanced education, more specifically between groups from the African vs. Asian regions. The researchers conducted a controlled eye-tracking experiment to explore and evaluate the visual behavior of African, Afghan, Japanese and Chinese learners when scanning through different online multimedia contents. The analysis of their eye-gaze patterns and heat-maps revealed significant differences in terms of learners' interaction style, gender, color, text or multimedia preferences. This cross-cultural investigation collectively contributes towards effective use of multimedia technologies in education that ultimately increases learners' engagement and retention.
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