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Cultural Tourism and Museum Marketing: Contributing to the Development of Alba Iulia's Image
Abstract
The present article was written in order to provide an overview of the importance that cultural tourism and museum marketing has in developing a city's image. This topic was chosen because, in the present context, museums play a key-role in generating urban competition and attracting resources for contributing to the economic development of a community or a specific region. The present paper aims at providing to readers the opportunity of facilitating their understanding regarding the role that a museum plays in the development of a city's image due to the dimensions of its cultural value.
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