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Current Status of Mobile Wireless Technology and Digital Multimedia Broadcasting

Current Status of Mobile Wireless Technology and Digital Multimedia Broadcasting
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Author(s): J. P. Shim (Mississippi State University, USA), Kyungmo Ahn (Kyunghee University, Korea) and Julie M. Shim (Soldier Design LLC, USA)
Copyright: 2008
Pages: 19
Source title: Global Mobile Commerce: Strategies, Implementation and Case Studies
Source Author(s)/Editor(s): Wayne Huang (Ohio University, USA), Yingluo Wang (Jiao-Tong University, China) and John Day (Ohio University, USA)
DOI: 10.4018/978-1-59904-558-0.ch013

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Abstract

The purpose of this paper is to present an overview of wireless mobile technology, its applications, with a focus on Digital Multimedia Broadcasting (DMB) technology. The paper also explores the research methodology regarding users’ perception on DMB cellular phones and presents empirical findings. Implications for future research are presented. The report attempts to provide stimulating answers by investigating the following questions: (1) Do users perceive easy access to DMB applications as a satisfactory service offered by DMB service providers? (2) Do users perceive high-quality DMB program content as a satisfactory service offered by the DMB service providers? (3) Are there differences between different age groups in terms of their perception of DMB phone prices, phone usage time, program content, and services?

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