How Customer Knowledge Management is Becoming a Dominant Industry Trait

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Author(s): A. F. Wazir Ahmad (City University, Bangladesh)and Mohammad Muzahid Akbar (Independent University, Bangladesh)
Copyright: 2013
Pages: 26
Source title: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Source Author(s)/Editor(s): Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-4666-2524-2.ch005

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

This chapter provides a detailed review of the literature to understand the origin and nature of CKM, its major theoretical tenets, and well-known CKM models to underscore what is needed if an organization considers working on CKM. The synthesis of key CKM models has brought out valuable insights to assist and further any empirical study in this field. This chapter may serve as a comprehensive reference material for future researchers.

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