Data Mining and Data Warehousing: Introduction to Data Mining and Data Warehousing

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Author(s): Sathiyamoorthi V (Sona College of Technology, India)
Copyright: 2017
Pages: 26
Source title: Web Data Mining and the Development of Knowledge-Based Decision Support Systems
Source Author(s)/Editor(s): G. Sreedhar (Rashtriya Sanskrit Vidyapeetha (Deemed University), India)
DOI: 10.4018/978-1-5225-1877-8.ch016

Keywords: Business & Management / Data Mining and Databases / Decision Support Systems / Information Science Reference

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Abstract

It is generally observed throughout the world that in the last two decades, while the average speed of computers has almost doubled in a span of around eighteen months, the average speed of the network has doubled merely in a span of just eight months! In order to improve the performance, more and more researchers are focusing their research in the field of computers and its related technologies. Data Mining is one such research area. It extracts useful information the huge amount of data present in the database. The discovered knowledge can be applied in various application areas such as marketing, fraud detections and customer retention. It discovers implicit, previously unknown and potentially useful information out of datasets. Recent trend in data mining include web mining where it discover knowledge from web based information to improve the page layout, structure and its content.

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Data Mining and Data Warehousing: Introduction to Data Mining and Data Warehousing

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