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Defining a Business-Driven Optimization Problem

Defining a Business-Driven Optimization Problem
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Author(s): Shokoufeh Mirzaei (California State Polytechnic University, USA)
Copyright: 2014
Pages: 8
Source title: Encyclopedia of Business Analytics and Optimization
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-4666-5202-6.ch066

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Abstract

The purpose of this chapter is to provide fundamental information about business analytics and optimization for users ranging from college students to consultants and managers for a successful practice of data analytics. Therefore, this chapter does not contain any mathematical programming. Instead, it is a proof that defining an optimization problem is neither a privilege nor a talent issue, but the ability of simply putting puzzle pieces together using directives. This chapter is written based on the challenges that the author has experienced as a business analytics consultant and a researcher in the field.

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