The Design of Mobile Television in Europe

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Author(s): Pieter Ballon (Vrije Universiteit Brussel, Belgium)
Copyright: 2008
Pages: 24
Source title: Global Mobile Commerce: Strategies, Implementation and Case Studies
Source Author(s)/Editor(s): Wayne Huang (Ohio University, USA), Yingluo Wang (Jiao-Tong University, China)and John Day (Ohio University, USA)
DOI: 10.4018/978-1-59904-558-0.ch009

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Mobile Television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of Mobile TV by the various stakeholders currently piloting mobile broadcasting in the European national markets. It adapts a generic business model framework to systematically compare five recent pilots of the two mobile broadcasting technologies that are currently trialled most intensively in Europe, i.e. DVB-H and DAB-IP. The article illustrates the cross-impact of cooperation agreements between the various stakeholders with technological, service-related and financial design choices. It also provides insights as to the likely business models in the upcoming commercialisation phase of mobile broadcasting in Europe.

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