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Digital and Traditional Tools for Communicating Corporate Social Responsibility: A Literature Review
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Author(s): Gianpaolo Tomaselli (Magna Græcia University, Italy), Monia Melia (Magna Græcia University, Italy), Lalit Garg (University of Malta, Malta), Vipul Gupta (Thapar University, India), Peter A. Xuereb (University of Malta, Malta)and Sandra C. Buttigieg (University of Malta, Malta)
Copyright: 2019
Pages: 18
Source title:
Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6192-7.ch036
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Abstract
This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.
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