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Digital Crisis Communication Management
Abstract
Public relations is a communication process managed strategically and in a planned way. It includes all internal and external communication activities of institutions, including communicating with the target audience, providing information, creating an institutional image. Institutions face uncertainties, unexpected situations, and dangers in times of crisis; they make an effort to seize every opportunity to cope with these. Under changing conditions outside of the normal order, institutions have to act strategically. Institutions that do not care about these strategic studies will have less chance of success. Gaining and maintaining the trust of the internal and external stakeholders of the institution is much more important in times of crisis. The aim of the study is to reveal how crisis communication is handled in the digital environment, also called new media, in the COVID-19 pandemic that affects the whole world. In the study, communication activities of the Ministry of Health of the Turkish Republic will be investigated.
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