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Digital Leisure or Digital Business?: A Look at Nigerian Women Engagement with the Internet

Digital Leisure or Digital Business?: A Look at Nigerian Women Engagement with the Internet
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Author(s): Joseph Wilson (University of Maiduguri, Nigeria) and Aisha Kolo Lawan (University of Maiduguri, Nigeria)
Copyright: 2018
Pages: 12
Source title: Digital Multimedia: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3822-6.ch067

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Abstract

The fourth world conference on women in Beijing in 1995 was a springboard for women acceptance to explore various media possibilities to enhance their global visibility for societal recognition, address the negative media portrayal of women, and strengthen the gender equality struggles. Their platform for action on women and the media was to strategically increase the participation and access of women to expression and decision-making in and through the media and new technologies of communication. These declarations and strategies were clear indications and a call for creating new avenues for expression and participation for the purpose of empowering women. These plans of action and adoption of new technologies of communication must translate into relevant engagement with these technologies to be able to achieve the set goals. Engaging with technologies for leisure purposes (digital leisure) are likely to be of little significance to serious Internet activities relevant to women empowerment drive (digital business). The purpose for which women engage these new technologies should reflect issues that are in tandem with women empowerment drive. This Chapter examined what area Nigerian women are engaging the Internet. Findings showed that more Nigeria women access the Internet through mobile devices such as smartphones and tablets. Nigerian women engage the Internet for both digital leisure and digital business but they do more leisure-based Internet activities than serious activities that facilitate women empowerment (their Internet activities are more leisure oriented than business oriented) The women Internet empowerment drive can only be realised if Nigerian women up their game in digital business activities on the Internet.

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